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Ítem Explorando la aplicación de modelos de negocio sostenibles para la gestión del patrimonio en espacios protegidos(Universidad de Murcia, Escuela Universitaria de Turismo de Murcia, 2022) Abad Galzacorta, Marina; Ageitos Varela, NagoreEste trabajo reflexiona sobre la relación entre el desarrollo económico y la sostenibilidad turística en la comarca rural Montaña Alavesa que, además, cuenta con un elemento protegido como es el Parque Natural de Izki. El estudio parte del PDR Comarcal 2015-2020 (Hazi, 2015) y el informe técnico preliminar del PDR Diputación Foral de Álava (DFA, 2020) en el marco del Wildlife Economy (WLE, Interreg Europe). En este contexto, y buscando el desarrollo de un modelo que promueva el uso económico sostenible de los activos medioambientales, este acercamiento trata de potenciar la competitividad turística del territorio con base en los recursos naturales que alberga, la sostenibilidad y la innovación. Para ello se analiza la puesta en valor de un elemento patrimonial clave del territorio como es Mina Lucía. Como resultado, se hace una propuesta de buenas prácticas para poner en marcha un modelo de negocio sostenible en Mina Lucía. En definitiva, el estudio trata de ser un instrumento para la organización y gestión sostenible de una región que busca convertirse en un destino interior de referencia en claves de sostenibilidad.Ítem Innovación en el sector turístico vasco(Instituto Geográfico Vasco "Andrés de Urdaneta" (INGEBA), 2006) Alzua Sorzabal, Aurkene; Abad Galzacorta, MarinaEl presente artículo resume el trabajo realizado con el fin de identificar las claves estratégicas del sector turístico vasco con el propósito de incrementar su competitividad y, en definitiva, afrontar con éxito la segunda gran transformación de la socioeconomía vasca. El objetivo principal de este estudio era conocer el estado actual de las organizaciones e instituciones turísticas vascas en lo que a innovación se refiere con el fin de diseñar las áreas y líneas priorizadas que contribuyan al desarrollo de una mayor competitividad del sector en el futuro. Por esta razón, no sólo se ha llevado a cabo un diagnóstico de la Innovación en el sector turístico de Euskadi sino que también se hace especial hincapié en las necesidades destacadas por las instituciones y organizaciones implicadas.Ítem Pilgrimage as tourism experience: the case of the Ignatian Way(Dublin Institute of Technology, 2016-07) Abad Galzacorta, Marina; Guereño-Omil, Basagaitz; Makua, Amaia; Santomà, Ricard; Iriberri, Josep LluisMillions of pilgrims travel every year to a variety of sanctuaries and religious sites (Robles, 2001), and the religious motivation to travel, which has been researched from diverse perspectives (Griffin, 2007) is one of the most ancient motivations. It is widely recognised that the religious tourist is often a more loyal type of traveller, characterised by shorter but recurrent stays to the destination (Robles, 2001). However, ‘religious tourism’ is sometimes confusing and difficult to classify (Griffin, 2007) and the dichotomy of secular and spiritual tourism needs further clarification (Nolan and Nolan, 1992; Millán et al., 2010). Data from the route to Santiago de Compostela shows ‘religion’ as the main motivation to peregrinate, but some pilgrims (8.63%) claim to have no faith motivation at all. Therefore, following the definition of pilgrim as religious tourist, this set of travellers on The Way could not be classified as pilgrims (Millan et al., 2010). Similarly, visitors to heritage sites along religious routes could be classified as cultural tourists, and would therefore be displaced from religion.This study analyses the different types of religious tourism (Nolan and Nolan, 1992), to deeper understand the interconnections between shared sacred and secular spaces more in depth (Raj and Griffin, 2015). The empirical approach is based on the emerging phenomena of Spanish pilgrims re-creating the journey made by Ignatius of Loyola, from his home (Basque Country) to Montserrat and Manresa (Catalonia). Fieldwork involved personal interviews with stakeholders and pilgrims of the Ignatian Way versus visitors to Ignatius related heritage, allowing to get deeper understanding of the visitor profile in order to explore his novelty. Data are analysed through a qualitative methodology (interview) understood as a method to represent thoughts and to respond to conceptualisation needs.Ítem Religious tourism and emotional experiences: an emotional cartography of Jerusalem(Dublin Institute of Technology, 2019-05) Gil Fuentetaja, Ion; Abad Galzacorta, MarinaAn increasingly important segment of cultural tourism relates to 'religious travel', tourism motivated by spiritual reasons or associated with religious heritage sites. Thus, travel agencies are offering extensive journey packages to ancient places of worship, sacred destinations and pilgrimage sites. In this sense, according to data offered by the Ministry of Tourism of Israel, around one fifth of tourists to the country expressed religious tourism or pilgrimage as the main purpose of their visit. Additionally, tourism is greatly founded on the consumption of experiences. Understanding the ways in which tourists experience the places is, therefore, fundamental to the study of the consumption of tourism and, in particular, of religious tourism and pilgrimage. Consequently, measuring the emotional situation of these tourists is crucial for the fulfilment of their expectations and, logically, for the degree of overall satisfaction of the experience itself. Accordingly, this paper presents the preliminary results of the experimental implementation of an emotional measurement system in the context of a spiritual journey to Holy the Land during Easter 2015. This is a first trial out of a laboratory and, therefore, one controlled volunteer, whose primary motivation was pilgrimage, was selected to test the suitability of the method for measuring the emotional situation of the individual while in the aforementioned religious travel. The paper proposes an integrated framework of verbal and non-verbal measurement approaches and, together with spatial and temporal information, generates an emotional cartography of the Holy Land based on this journey. Initial findings suggest that emotional situation is influenced not only by space factors, but also by temporal and religious contextual factors surrounding the visitor. Even though results of the trial respond to a single case that should be expanded to contrast the obtained conclusions, it can be affirmed that there are significant implications for researchers and their methodological practices, particularly regarding the spiritual aspects of emotional engagement in religious tourism.