Understanding the expansion of circular markets: building relational legitimacy to overcome the stigma of second-hand clothing

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dc.contributor.authorValor Martínez, Carmen
dc.contributor.authorRonda González, Lorena
dc.contributor.authorAbril Barrie, Carmen
dc.date.accessioned2025-05-09T10:32:11Z
dc.date.available2025-05-09T10:32:11Z
dc.date.issued2022-03
dc.date.updated2025-05-09T10:32:11Z
dc.description.abstractDespite evidence showing that the expansion of circular markets, particularly second-hand clothing markets, may be constrained by so-called green stigma, our understanding of the extent to which stigma can be decreased is limited. By focusing on the cultural construction of the mass second-hand clothing market in a European country, this study demonstrated that the emotional and validation work carried out by institutional actors—i.e., players (vendors), media and consumers—constructs the relational legitimacy of the market, which eventually leads to market expansion. The results of this study provide a novel explanation of market expansion by unveiling a key mediating process: the formation of a new habitus that, in turn, sustains the construction of relational legitimacy judgements of circular business models by overcoming green stigma. The results also inform the study of transitions by showing that micro-foundational work can explain market expansionen
dc.identifier.citationValor, C., Ronda, L., & Abril, C. (2022). Understanding the expansion of circular markets: building relational legitimacy to overcome the stigma of second-hand clothing. Sustainable Production and Consumption, 30, 77-88. https://doi.org/10.1016/J.SPC.2021.11.027
dc.identifier.doi10.1016/J.SPC.2021.11.027
dc.identifier.eissn2352-5509
dc.identifier.urihttp://hdl.handle.net/20.500.14454/2703
dc.language.isoeng
dc.publisherElsevier B.V.
dc.rights© 2021 The Author(s)
dc.subject.otherMarket expansion
dc.subject.otherLegitimization
dc.subject.otherCircular markets
dc.subject.otherHabitus
dc.subject.otherFashion
dc.subject.otherSecond-hand clothing
dc.subject.otherGreen stigma
dc.titleUnderstanding the expansion of circular markets: building relational legitimacy to overcome the stigma of second-hand clothingen
dc.typejournal article
dcterms.accessRightsopen access
oaire.citation.endPage88
oaire.citation.startPage77
oaire.citation.titleSustainable Production and Consumption
oaire.citation.volume30
oaire.licenseConditionhttps://creativecommons.org/licenses/by-nc-nd/4.0/
oaire.versionVoR
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