Uncovering productivity gains of digital and green servitization: Implications from the automotive industry

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dc.contributor.authorOpazo Basáez, Marco
dc.contributor.authorVendrell Herrero, Ferrán
dc.contributor.authorBustinza, Óscar F.
dc.date.accessioned2024-11-20T08:16:25Z
dc.date.available2024-11-20T08:16:25Z
dc.date.issued2018-05-11
dc.date.updated2024-11-20T08:16:24Z
dc.description.abstractThe growing industrial concern about sustainability challenges has driven vehicle and auto parts manufacturers to adopt service capabilities as a way to maintain competitiveness in compliance with environmental regulations. As a result, automakers have progressively integrated digital and green service initiatives to support operations and address environmental issues effectively. The present study examined the effect of digital and green servitization on the firm's productivity. To test their effect quantitatively, this study used the ORBIS database to construct a multi-country sample containing 228 companies in the automotive industry. Our findings indicate that implementation of digital and green servitization is positively associated with higher productivity outcomes once the two forms of servitization coexist and operate jointly. Moreover, the results of the study underscore the importance of establishing a successional pathway of implementation priorities. Our evidence suggests that firms willing to offer green services should consider offering digital services first, as this is the only way to obtain productivity gains from green servitization.en
dc.identifier.citationOpazo-Basáez, M., Vendrell-Herrero, F., & Bustinza, O. F. (2018). Uncovering productivity gains of digital and green servitization: Implications from the automotive industry. Sustainability (Switzerland), 10(5). https://doi.org/10.3390/SU10051524
dc.identifier.doi10.3390/SU10051524
dc.identifier.eissn2071-1050
dc.identifier.urihttp://hdl.handle.net/20.500.14454/2000
dc.language.isoeng
dc.publisherMDPI
dc.rights© 2018 by the authors
dc.subject.otherSustainability
dc.subject.otherDigital servitization
dc.subject.otherGreen servitization
dc.subject.otherPerformance benefits
dc.titleUncovering productivity gains of digital and green servitization: Implications from the automotive industryen
dc.typejournal article
dcterms.accessRightsopen access
oaire.citation.issue5
oaire.citation.titleSustainability (Switzerland)
oaire.citation.volume10
oaire.licenseConditionhttps://creativecommons.org/licenses/by/4.0/
oaire.versionVoR
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