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Social accounting and business legitimacy
(Springer International Publishing, 2020) San-José, Leire; Mendizabal Leiñena, Xabier; Retolaza Ávalos, José Luis
The monetization of social value of organizations has been questioned but also positively defended during the last decade. After a review of different methods, this chapter argues that social accounting (monetizing the social value) can make a positive contribution to legitimacy if it is well-designed, extended, and internalized in the organization. Having used practicing theory for 10 years, as more than 100 companies have applied social accounting, we have made an exploratory analysis to detect and describe the main reasons for businesses to use this method for monetizing social value. The findings show that legitimacy is the most important reason for using this method; however, legitimacy to society is more important for businesses than legitimacy to public administration. Results also suggest that there is a change, at least in those companies, as their purpose is more social than economic, as they do not only worry about generating economical value but also, or even more importantly, about creating social value to society. It implies the beginning of a reinvention of the economy based on companies with social purpose.